关于我们 About Us

Chenyan Song

Chenyan Song

Managing Director

Peter Chen

Peter Chen

Market Development Manager

James Rein

James Rein

Advisor

Chenyan Song

Managing Director

Chenyan Song 是一位拥有逾十五年企业管理经验的商业领袖,经验涵盖能源、建筑、企业战略及商业咨询。作为 APEC 的董事总经理,她负责公司的战略规划、运营和业务发展,带领团队为客户提供从商业规划到项目交付的建议与支持。在她的领导下,APEC Links 提供商业战略咨询、业务发展规划、企业孵化、市场推广、活动策划与执行,以及商业伙伴关系和项目交付支持。她将战略规划与日常业务需求相结合,协调市场研究、资源及推广活动。

Chenyan Song is a business leader with over fifteen years of corporate management experience spanning energy, construction, corporate strategy and business consulting. As Managing Director of APEC, she oversees the company’s strategic planning, operations and business development, leading her team in providing clients with advice and support from business planning through to project delivery. Under her leadership, APEC Links provides business strategy consulting, business development planning, business incubation, marketing and promotion, event planning and execution, and support for commercial partnerships and project delivery. She connects strategic planning with day-to-day business needs, coordinating market research, resources, promotional activities.

Peter Chen

Market Development Manager

Peter Chen 是一位资深商业战略顾问及国际顾问,在澳大利亚和中国拥有丰富的专业经验。他曾担任一家香港上市公司的执行董事,在任期间提供战略领导,在企业战略、业务发展、并购及跨境商业运营方面作出重要贡献,并在多项重大澳中商业交易中发挥了关键作用。在 APEC Links,Peter 在董事总经理的领导下,将其经验应用于公司发展和客户项目,协助开展尽职调查,并为新创及成长型企业建立财务和运营框架。

Peter Chen is a senior business strategist and international adviser with extensive professional experience across Australia and China. Peter previously served as an Executive Director of a Hong Kong listed company. During his tenure, he provided strategic leadership and made significant contributions to corporate strategy, business development, mergers and acquisitions, and cross-border commercial operations. He also played a key role in several major Australia–China business transactions. At APEC Links, Peter works under the leadership of Managing Director, applying his experience to the company development and client projects. He supports in conducting due diligence, establishing financial and operational frameworks for new and growing businesses.

Business advisory discussion

公司介绍About Company

APEC Links Investment Pty Ltd 是一家总部位于墨尔本的澳大利亚企业咨询与商业发展顾问公司。公司作为海外企业与澳大利亚市场之间的战略桥梁,帮助客户理解当地商业环境,并将发展愿景转化为实际行动。

我们专注于企业战略与业务发展咨询、市场与品牌顾问、跨境商业合作及战略商业伙伴关系。

APEC Links Investment Pty Ltd is an Australian corporate advisory and business development firm headquartered in Melbourne. The company serves as a strategic bridge between overseas enterprises and the Australian market, helping clients navigate local commercial realities and turn ambition into action.

We specialize in Corporate Strategy & Business Development Consulting, Marketing & Brand Advisory, Cross-Border Commercial Cooperation, and strategic commercial partnerships

公司使命Our Mission

连接澳大利亚与亚太市场,以专业咨询和务实执行,帮助企业识别机遇、建立合作、实现可持续增长。

We connect Australian and Asia-Pacific markets through expert advisory and practical execution, helping businesses identify opportunities, build partnerships, and achieve sustainable growth.

核心价值观Core Values

始终追求卓越,通过深入的市场研究和企业分析,为客户提供高质量的商业咨询服务。

We consistently pursue excellence by delivering high-quality business advisory services through in-depth market research and corporate analysis.